Mallory Winkler
Digital Creator and Strategist
About ME
I’m Mallory and my passion is to tell stories and grow audiences. From social storytelling to video and podcast production, I thrive in sharing unique perspectives to niche communities.
paid ads
I excel in creating and optimizing Google Ads, tailored to suit budgets of all sizes, ensuring impactful results. Beyond Google, I can craft compelling campaigns on Facebook, Instagram, LinkedIn, and Reddit. Let me guide you in selecting the optimal advertising platform tailored precisely to your target audience.
8.63%
Average Click-Through-Rate
+300,000
Impressions
+100%
Increase in Conversions
Bee Well
While promoting an oral weight loss medication, I garnered an impressive 11.03% CTR in the highly regulated medical advertising landscape. This success not only bolstered Bee Well's visibility but also highlighted our ability to navigate and excel within strict industry guidelines.
Google search ads
With Google Ads, my approach is meticulous and results-driven. I carefully report and optimize each ad campaign for maximum effectiveness. By closely monitoring conversion metrics, I pinpoint what resonates with audiences, continuously refining strategies to amplify results.
Cache House
Crafting the perfect ad for Cache House required a deep understanding of their audience’s pain points, so I positioned Cache House as the solution. I strategically chose platforms like LinkedIn and Reddit, where entrepreneurs gather to seek community and solutions.
Brand building
In the world of brand development, my passion for storytelling serves as the driving force behind transforming abstract concepts into vibrant, cohesive narratives.
With a demonstrated history of bringing brands to life from their conceptual stages, I navigate the creative landscape, shaping not only logos, fonts, and colors but complete and authentic brand identities. Recognizing the profound impact of a well-defined vision, I propel brands into the hearts of niche communities through a harmonious fusion of visual aesthetics, compelling voice, and strategic online presence.
I go beyond constructing logos; I curate compelling stories that forge enduring connections, ensuring a brand's journey is not just memorable but genuinely unforgettable.
Social
I have mastered how to develop content strategies to implement a human voice behind verified accounts. Engaging your audience with unique and refreshing content will dramatically increase brand awareness and reach.
+400,000
Followers Gained
+2,500
Content Pieces Posted
+100%
Account Engagement
Girls Academy
Highlighting the joy and playfulness of youth soccer and celebrating female empowerment through video and photo attracted our key audience, increasing Instagram engagement by 200%.
Lfcusa
To connect and target the US audience through unique content and phrasing, I mastered creating a fun and engaging tone, which is crucial for strong performance on Twitter.
Becoming a Creator
Analyzing audience trends and data, like retention and click-through rates, on TikTok, YouTube Shorts, and Reels to adapt daily short-form videos and help grow our TikTok and YouTube followers by 150%.
video
For the past 10 years, video production has been my passion. Telling narrative stories through a visual medium has enabled me to have deeper understanding on how to effectively amplify a message and attract new viewers.
“the bridge” by Chelsea fc
On The Bridge, I planned and executed the production, including scouting locations, organizing logistics, and creating set schedules.
This story is one in a three-part series, showcasing the dedication Los Angeles fans have towards a European team that is over 5,000 miles away.
Era of Sierra
Era of Sierra was a passion project of mine, where I took on all aspects of the project, like location scouting, writing the script, filming, editing, and distributing.
The response from the Milwaukee film and pro wrestling communities was incredible - the project was well-received and helped to raise awareness about the local pro wrestling scene.
Podcasting
Podcasting is an effective way to engage and grow a niche community by allowing individuals with a shared interest to connect and discuss in an interactive way. I’ve adapted video and audio podcasting globally within passionate communities through my strategic and technical abilities.
+7,500,000
Listeners Reached
+2,100
Minutes Created
+186,000
Downloads
Becoming a Creator
Becoming a Creator is an educational resource for a community of over 20,000 creators. My duties are researching and booking guests, editing the episode for audio and video, and creating social promotion.
By sharing insights and experiences from successful creators, we empower and inspire the next generation of creators.
Chelsea Mic’d Up
As the manager of the official Chelsea FC podcast, I was responsible for all aspects of the podcast, from script writing and recording coordination to episode editing and social media promotion.
Through my efforts, the podcast reached over 300,000 weekly listeners and became a popular destination for fans of the team.
